Factors Affecting Brand Equity in Batu Tourism City
نویسندگان
چکیده
ABSTRACT- This study aims to determine the effect of Brand Awareness, Image, Loyalty, Perceived Quality on Equity in Batu Tourism City. The City has designated its area as an agropolitan tourism center East Java. uses qualitative research methods with data analysis form SEM (Structural Equation Model) and using SPSS 18.0 AMOS 22.0 software. sampling technique used is non-probability sampling, a total sample 200 respondents aged 17 years over, who have visited tourist attractions within last 1 year. results this indicate that positive influence
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2021
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/aebmr.k.210628.021